will their be a PS4 or even a PS3

Xbox and PS2 are losing money to there respecteble company'Z, but to the release of the PSP's iligaly.
"Date: 31 Oct 2004 12:19:57
From: pdaking
Subject: Sony illegally Dumping PSP's

"Sony has confirmed that it's PSP handheld console, due to go on sale in
Japan on December 12, will cost only 19,800 yen (?100), a lot cheaper than
most analysts predicted.

The console, which has been cause for much speculation over its price will
go up against Nintendo's latest handheld console - the DS.

The price, which was expected to be a lot higher, means that Sony is
unlikely to make a profit on the hardware for sometime, but it does mean
that for the consumer getting the latest portable games console when it
launches in the UK next year will be more affordable than ever.

"First off, many people have been wondering how Sony is able to offer the
PSP "at such a low price." The answer lies in its manufacture -- "close to
50%" of the components of the PSP are Sony-made. Obviously, this includes
most of your game components, such as the Emotion Engine. But what parts
aren't? The LCD is an ASV LCD from Sharp. While that's the only company name
mentioned, other "external" parts include the memory and wireless LAN LSI."
-------------------

CORRECTION: Anybody believe this Sony corporate propaganda bullsh!t?!?

WRONG, what this means is that Sony is planning to illegally dump their
products
at a loss of $200 dollars or more per game console. and to make matters
worse
all of the components in a PSP were made by the Sony pretatory monopoly in
Japan. So tell me how this is good for the world or for free kets?

PDA's, Tapwave Zodiac, Gameboy, GP32, any handheld device you can think
is being illegally targeted by Sony. If sony sold their PSP at their cost
it would
cost the same as a PDA or a Tapwave, $400-500 dollars.

Sony is illegally targeting all of the hundreds of companies that make
components
for these devices, and offer them CHEAPER than sony due to their larger
economy of scale.


"Dumping: The practice of selling goods abroad below their normal ket
value or below the price charged for the same goods in the domestic ket
of the exporting country. Dumping can be a predatory trade practice whereby
the international ket, or a certain national ket, is flooded with
dumped
goods in order to force competitors out of the ket and establish a
monopoly
position. Oftentimes, government subsidies are used to help absorb
temporarily
the losses caused by predation, leading to friction among trade partners.
Dumping and predation are considered to be unfair trade practices and, as
such, are prohibited under many national trade laws. "

Furthermore, Sony actually pays more to develop their own components.
Tell me how much does it cost to have your own chip fabriabtion facility,
and R&D to support it, and all the overhead involved? This costs billions
and billions of dollars... Sony is lieing these costs... They are
losing subtantially more money per unit than $200 dollars if you factor
this overhead into the equation, considering they are not selling
enough chips from their own fabriation plants to offset the cost.
In fact the Sony componets are actually more expensive than the industry
standard due to this." http://www.pda-forum.com/palm/Sony_illegally_Dumping_PSPs_326525.html

 

OCTOBER 15, 2001

INTERNATIONAL -- INT'L BUSINESS

Sony: Losing the Magic Touch?

Despite efforts to trim down, it still looks like an unwieldy conglomerate
For years, Nobuyuki Idei seemed to have the golden touch. Since his appointment as Sony Corp. president in 1995, Idei has fixed sagging U.S. operations and doubled group sales to $60 billion. He devised an enticing long-term strategy to transform Sony from an audio-visual electronics manufacturer into an information technology and entertainment giant. When profits began to flag two years ago, Idei moved far more aggressively than other Japanese corporate chieftains to create a leaner organization, merging company divisions and selling off or closing more than a dozen factories worldwide.

Unfortunately, it's becoming clear that Idei didn't do nearly enough. Although the company still projects a net profit this year of $83 million on sales of $62.5 billion, analysts say it will be lucky to break even. Masahiro Ono of UBS Warburg expects a razor-edge profit of just $1.7 million. Investors are fleeing: Over the past month, Sony's stock has plunged 25%, to $33.

Much of what afflicts Sony, of course, is beyond Idei's control. The global technology crash has eroded demand for its computer-related components and certain types of chips--and the September 11 terrorist attack on the U.S. is bound to hit sales of movies, video-game consoles, and other consumer-electronics products in Sony's biggest overseas market. But that doesn't take Sony executives off the hook. For all Idei's efforts, Sony still looks like many other unwieldy Japanese conglomerates. The company's costs are out of line. It makes too many low-margin products, such as PC monitors and hard-disk drives, that it should have long ago spun off to contract manufacturers. And its operations are far too diverse, ranging from semiconductors to insurance to online banking. Indeed, Idei, now Sony's chairman and CEO, readily admits the company was slow to respond to the tech slowdown that began last year. "When we realized we had to do more restructuring, it was already too late," he says.

True to form, Idei has a new plan: Sony will spend an additional $250 million to streamline operations this year, on top of the $420 million already budgeted. The money will be used to eliminate or revamp 48 unprofitable business areas. Idei hopes to cut Sony's material costs 15% by purchasing more computer components from outside suppliers, rather than from its own subsidiaries.

One of the first businesses to come under scrutiny will be PC monitors using cathode-ray tubes (CRTs). With the decline in prices of flat liquid crystal display screens, Sony has been left with a large inventory of unsold CRT monitors. "We knew three years ago that the CRT displays were on their way out," says Sony President Kunitake Ando. "But we didn't hit the brakes on production until late last year." Sony estimates it will lose up to $330 million in that business this year.

Meanwhile, Idei still hopes for a big payoff from a push into online retailing of its music, movies, and games. "I firmly believe this is the right direction," he asserts. "In coming years, everyone will be connected to the Net."

RECALLS. Investors are holding the applause and anticipating more bad news. For starters, 40% of Sony's sales of video-game products in the U.S. come between Thanksgiving and New Year's Day--and consumer spending is plunging. Sony only started turning a profit on consoles and game content for PlayStation 2, launched in March, 1999, in the last few months. It was banking on selling several million consoles in the U.S. by yearend. As a result, "any decline in demand will hurt Sony more than its rivals Nintendo or Microsoft," says ING Barings game-industry analyst Lisa Spicer. The rivals are preparing to launch their new game platforms in limited quantities in November.

Sony's mobile-phone business also is vulnerable. Earlier this year, Sony recalled three batches of Net-ready cell phones, built for two Japanese wireless operators, because of software glitches. As a result, it wrote off $110 million for the quarter ended in June. Analysts say Sony's plan to deliver entertainment online is behind schedule.

More fundamentally, there is growing skepticism about whether Sony is transforming itself under Idei into the lean rival he promised. True, Sony has shut 13 factories since 1999. But critics note that at a time when it should be shedding subsidiaries, Sony recently boosted its stake in money-losing Aiwa, a maker of low-end consumer electronics, from 50% to 61%. Sony has long prided itself on being a cut above any other Japanese electronics conglomerates. But in rocky times like these, it's beginning to look like just another dinosaur.


By Irene M. Kunii in Tokyo



Get BusinessWeek directly on your desktop with our RSS feeds.

Add BusinessWeek news to your Web site with our headline feed.

 

TOKYO -- Sony Corp. (SNE) unveiled technology Wednesday that lets television viewers play with the images broadcast to their screens, allowing them to zoom into and pan around the picture as well as sharpen the resolution.

The features, some of which will be included in a new line of TV sets Sony plans to debut next week, come as Japan's gadget king fights to show that it still has the innovative edge that created hits like the Walkman and the Trinitron TV.

"Up to now, TV has been passive," said Tetsujiro Kondo, chief developer of the technology, which Sony has dubbed Digital Reality Creation. "We're introducing an active element -- like binoculars."

In addition to sets featuring the technology unveiled Wednesday, the TVs to be shown next week will also include a model that has the look and feel of a videogame machine, and runs on the super-fast microprocessor that powers Sony's PlayStation 2 game console, people familiar with Sony's plans told The Asian Wall Street Journal. This new model will follow Sony's PSX -- a videogame- playing DVD recorder available only in Japan -- in marrying game technology with consumer electronics. It will feature the PSX's fast response time and distinctive crossbar menu, the people said.



The new line of sets represents Sony's latest attempt to make a comeback in its core TV business. Long the world's premier TV maker with its high-quality Trinitron picture-tube sets, Sony was later than rivals in rolling out hot flat- panel models, and so out of step with the market in display technology that it had to form a panel-making joint venture with Samsung Electronics Co. of South Korea.

Sony's TV operations -- and indeed the whole company -- are also suffering from a lack of Sony-made technology to power it. Because Sony has to buy key parts such as display panels from other companies, it is still losing money on flat-panel TVs, despite a rise in the number of units it sells.

The Digital Reality Creation technology that Sony demonstrated Wednesday runs on a semiconductor chip designed and manufactured by Sony.

The chip can raise the resolution of pictures from standard broadcast signals to crystal-clear high-definition quality by digitally filling in the extra parts of the picture that higher resolution requires. That's a particularly useful feature for the large, high-resolution TVs gaining popularity worldwide, since standard-quality broadcast pictures tend to look fuzzy and jagged when blown up on the big screens.

On Sony's 32-inch demo TVs, the new technology got rid of faint horizontal lines marring a scene of elephants wandering through the savanna, and sharpened the contours of the bushes in the foreground.

The chip can also make high-definition broadcasts look even sharper and clearer, Sony said -- although noticing the difference in the demonstrations took concentration, even on 50-inch TV screens.

Those resolution-enhancing features will be included in some of the new TV models Sony is planning to show next week.

Still in the experimental stage are other features that let viewers zoom in on bits of a TV broadcast they're interested in -- such as a pitcher's face in a baseball game -- as if they were using binoculars. Sony's new chip can digitally fill in details of the picture to keep the image sharp, and lets users pan that enlarged view around in the broadcast picture, as if they were controlling the video themselves.

Sony said it hasn't yet decided when these features will be released, or in which products.

-By Phred Dvorak, The Asian Wall Street Journal; 81-3-3241-1695


Dow Jones Newswires
08-11-04 1043ET


© 2004 Dow Jones & Company, Inc. All Rights Reserved.

 

why would MS and nitendo risk losing money with more consoles, easy to make more money, if sony falls the 2 company's will be one and 2 forever. (and sega as for 3rd...........LOL)
NITENDO WILL TAKE OVER JAPAN AND MS WILL TAKE NORTH AMERICA

 

velascoj2
WAS on the ball. right that is.
sony will fall soon.
and y dont u help an american company stop losing money for the best console.
MS is very important for america

 

Before me, you were the only person that posted in the topic.. lol.
Seriously though, do you really believe sony is going to fall?
There are so many Playstation/2 console owners out there, more people bought the PS2 then the xbox.
I sincerely doubt Sony is going to fall..

-Mike

 

if it wasn't for the ps2 sony would have been in big trouble sometime ago, if I remember right.

 

most xbox's were sold in the us. most PS2 and 1 were sold outside of the us. MS and sony lost alot of money because of their console but MS Made the money back on windows and MS games for Xbox and CPU. the PSP lost more money for sony then the PS1 & PS2 and they will lose more money on the PS3 in 1 of 2 ways.

will be over $500 and the poor will not by it
or
will be under priced and lose money that way


PS MS have more money and will out last sony in consoles.
the Xbox 360 have more power do to its 3 procesers vs ps3's 1.
the PS2 had 2 year over xbox, most people couldnt buy the PS2 and Xbox, in the 2 year all games went to the ps2 some 250 games more then the xbox for its 1st month

 

wtf is this cuiliass kid talking about its 100% bullsh!t