Problem with order from www.Cable4Free.co.uk?????

PayPals TOS,

What protection do I get for items not sold on eBay?

The transaction must be marked eligible or partially eligible for Seller Protection on the “Transaction Details” page.

Items sold on eBay will be marked eligible even if the shipping address is marked unconfirmed. Generally, items sold on websites other than eBay will be marked eligible if the shipping address is marked confirmed and partially eligible if the shipping address is marked unconfirmed.

If it is marked eligible, protection for both unauthorized payments and items not received will apply. If it is marked partially eligible, protection for only items not received will apply.

 

In reply to Crytpohx, you are correct. I'd forgotten that this was a direct purchase. Therefore it seems there is no redress other than visit the shop.